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20 May 2025

Novasina Labmaster Neo Supports Weetabix in Maintaining Product Excellence

Labmaster Neo

Weetabix water activity meters upgraded to the Labmaster Neos for continued product shelf-life and high quality assurance.

Weetabix has upgraded its water activity meters to Novasina’s Labmaster Neo, reinforcing its commitment to product shelf-life, quality, and consumer satisfaction.

Water activity is a critical factor in controlling moisture levels, texture, and microbial stability in cereal products. By adopting the Labmaster Neo, Weetabix ensures precise, reliable measurements, allowing for optimized production processes and consistent product quality across all batches.

The upgrade supports Weetabix’s ongoing focus on high-quality assurance and long shelf-life, enabling the company to maintain its reputation for delivering safe, nutritious, and high-standard breakfast products.